Why and Why Not: Introductions and the Question of Private Practice
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Launchpad: An Introduction to the Course (11:21)
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PRINT ME OUT! Course Slides and Workbook
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Navigating the Course Platform (5:01)
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Introducing Your Instructor (6:40)
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The Most Important Message in This Course (4:32)
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Why Never to go into Private Practice (9:17)
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Why Private Practice is a Great Idea (11:06)
First, Design Your Business
Practice Finances and a Personal Business Plan
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An Introduction to Practice Finances (4:31)
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Apples and Oranges: Comparing Salaried and Private Practice Income (9:07)
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Your Business Plan: Tabulate Your Nonpractice Revenue (5:54)
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Your Business Plan: List Your Nonpractice Expenses (9:23)
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Your Business Plan: Projecting Your Practice Income (6:38)
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Your Business Plan: List Your Projected Practice Expenses (5:02)
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Your Business Plan: The Final Tally (3:17)
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Practice Startup Costs (8:26)
Setting and Collecting Fees
Business Basics: Registration, Incorporation, and Insurance
Taxes and Licenses
Managing Revenue and Expenses
Setting Up Your Clinic
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Location, Location, Location: Deciding on a Neighbourhood and Building (14:05)
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Couldn't I Just Do This From Home? Home Office Considerations (8:03)
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What About Turnkey Office Space? (6:49)
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Viewing Lessons: How to Assess Potential Office Suites (9:17)
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Handling the Hidden Problem: Soundproofing Your Office (11:13)
Now That You Have a Suite
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Furnishing Your Suite: Part One (9:01)
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Furnishing Your Suite, Part Two (9:54)
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Your Waiting Area IS the Therapy (10:01)
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Living Better Electrically: Electronic Equipment (14:28)
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Yes, You DO Need a Logo - And Here's Where to Get It (8:48)
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Business Cards, Letterhead, Pamphlets - Inexpensively (13:54)
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A Brief Primer on Practice Management Systems (9:55)
About Your Clinic's Website
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Why a Website is SO Essential (10:10)
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How to Decide On and Get Your Domain Name (6:59)
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What to Include: How to Decide on Your Website's Content (9:34)
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Prime Real Estate or Back Pages? Laying Out Your Content (9:48)
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Website Design (11:58)
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Should You Have a Blog? (6:46)
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How to Use Google Analytics (18:38)
Online Advertising
Getting Referrals
Clinic Assistant
Colleagues in Practice
Other Types of Service - and Revenue
Handling Client Data
Making Your Practice Sustainable
Avoiding Burnout
All Things End: Retirement and Selling Your Practice
